Discover how to harness the potential of ChatGPT for advanced keyword research in SEO with our comprehensive guide.
If you want your website to perform well, getting a grip of your SEO and the available tools is a must.
However, it’s a subject you’ve probably visited many times before so you might be wondering whether there really is any work left to be done?
No matter how much time you’ve spent on perfecting your site SEO, it’s an area that constantly changing.
So, whether you’re just starting to look at SEO for the first time, or you’ve already invested lots of effort, there’s still more to do to stay one step ahead. Here’s a closer look at what you need to know about SEO in 2022, including the latest trends to follow.
Before we take a closer look at the hot trends in SEO for 2022, we’re going to first touch on the basics that you should have in place first. Without a strong SEO foundation, the results will never be optimal so these tried and tested approaches are worth spending time perfecting:
This may seem like a lot to think about, but all of these factors come together to form the basis of good SEO.
The tried and tested SEO basics we’ve outlined above are still relevant, but there’s more you can do to take your results to the max. SEO has a real buzz so you might see lots of different options being discussed online, so it’s important to make sure you’re spending time on tools that can really make a difference.
One of the biggest trends for 2022 is the continuation of voice searches. A rapidly rising number of Google searches are now carried out with voices, rather than being typed. This means your site needs to be properly optimised for mobile searches and ideally include long-tail keyword searches that correspond with common questions.
That brings us nicely onto the next element which is making the most of the People Also Ask (PAA) section on Google. Roughly four out of every 10 searches deliver PAA questions, and it should be your goal to feature here.
Appearing in PAA will ensure you rank high in the results and give you an excellent chance of being seen. Using those long-tail keyword searches, with words such as how, why, when and what, will give you the best chance.
Video results aren’t anything new in search results, but video Snippets are an emerging area of SEO. When someone searches for a “how-to” question, Google will offer a video Snippet in the results. This is expected to feature even more prominently so organising your own video content into convenient chapters will help you to feature in a Snippet.
Snippets remain important for text content, not just videos but last year Google unveiled a little extra touch: Passages. This enables the search engine to rank separate parts of any website page semi-independently from the overall page ranking.
To rank well on Passages, your page should be well-organised with clear headlines and context. Tightening up headlines is a strong SEO strategy overall, especially if you can make your headlines emotive without sounding like clickbait. This is because emotive titles have a higher clickthrough rate, but if the content doesn’t deliver the promised information, it can be damaging.
Therefore, quality remains key, with Google looking for sites to deliver tighter, more relevant content in every section and not just overall.
The most important element of SEO is to keep it in the forefront of your mind, and don’t let standards slip. Algorithms change regularly and it’s essential to keep up to date with the latest SEO techniques to prevent your website from sliding down the search results.