It wasn’t so long ago that social media managers didn’t even exist. However, now, virtually all...
We can handle your social media strategy for you. We take over the day-to-day running of your channels, constantly feeding them with fresh content that will interest your audiences. Our in-depth knowledge of small businesses ensures we craft effective content that boosts engagement. We’ll always keep you updated on progress, but you can take a step back to focus on running your business.Contact Us Today
In the research phase, we work together with you to learn everything about your business and your market.
Over a number of discovery calls, we dive deep into the history of your business and where you want to take it. We also send you a detailed brand questionnaire. This gives you a chance to focus your thoughts on what you want to achieve from social media marketing, as well as giving us the information needed to plan the campaign.
We also conduct our own research into your sector, target audience and competitors. By the end of this phase, you’ll know exactly where you potential customers are, what they’re looking for and the best ways to target them.
Now it’s time for us to plan your social media campaign. We take all the research – the trends, campaign objectives, audience data and brand insight – to create a bespoke social media strategy.
We’ll recommend the platforms to focus on, the content to use, the audience to target and the tone of voice to use. Everything is focused on what you want to get out of social media, whether that’s building brand awareness or driving sales.
Before sign-off, we send you a detailed strategy document to review. If you’re happy with the creative direction, it’s time to get started.
At this stage, you can sit back and let us handle everything for you. Your social media platforms will be ticking along in the background, building your brand and sending customers to your website.
Every day we’ll post fresh content, including all the hashtags and comments to get the conversation started. We’ll respond to customers asking questions or leaving reviews. And we’ll “like” and comment on other profiles to really build engagement with potential customers.
Once the campaign is underway, we track it every step of the way. By A/B testing, we discover exactly what strategies are the most effective. This allows us to tweak the content to maximise efficiency.
Each month, we send you a full monthly review. You’ll be able to see exactly how many followers you added, how many people have come to the website and what content is working the best.
But if you have any questions in the meantime, you have a dedicated account manager who you can call or e-mail. We’re always here to help, brainstorm and strategise!