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What Is Social Media Marketing?

Gary Green
Gary Green
December 11, 2019

Social media marketing has taken the world by storm in the past 10 years.

Social media marketing is a crucial tool in your armoury. 99% of 16-24 year olds in the UK said they had used social media within the past week.

Today it is a norm in our daily lives, taking the form of websites such as Facebook, Instagram, Twitter, Pinterest and Snapchat to name just a few. As users, we use the platforms for social interaction, research, knowledge and sharing our lives.

Subconsciously, however, we are subject to advertisements without even realising. Therefore, social media becomes a huge play field for businesses to compete on. Through social media aspects such as the hashtag businesses can generate a lot of marketing and advertisements for relatively nothing.

It's common nowadays to turn to Instagram to research restaurant menus. Restaurants actually look at their food from their customers' view point

Restaurant encourage diners to share their meals on social media and tag them in it via hashtags. This spreads the message of the restaurant by virtual word of mouth, which travels further and faster than normal word of mouth could.

Social Media Celebrity

Another advantage to businesses are social media celebrities. Anyone who has gained a huge following can promote a businesses messages to their fans.

This enables the business to reach further than they could have imagined. It causes adverts to go from local to global in a matter of seconds, encouraged by a positive trustworthy individual.

The same principle can be applied with the platforms themselves. Facebook alone having 2.5b users, using it as a digital marketing tool stretches the reach of the advert internationally.

In this sense, it is not only good for transnational organisations who wish to post a global advertisement but also for smaller business who want to use social media to expand and grow their business.

Social Media Analytics

Social customer relationship marketing is another powerful business tool. When the business establishes a social media page, they can use data analysis to reveal information.

This can include:

  • demographics
  • time of day most users see and or interact with the post
  • the traffic your bringing to your page compared to competitors
  • deals competitors have on
  • how users are interacting with them

Organisations can use this information to fuel their own marketing campaign. If most users are interacting with posts at 7pm on a Wednesday, the business knows then to target this time to get maximum effect for their campaign.

Therefore, in a relatively cheap way businesses can see what is working best for them. They can learn how to be most effective in the digital marketing they put out on social media.

If you'd like to discuss our social media management packages, please get in touch.

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