What is Digital Marketing?

Gary Green
Gary Green
February 25, 2020

Digital marketing is a key aspect of every successful business. It's essential to acknowledge and embrace the power of the rapidly emerging digital world.

Digital marketing refers to advertising delivered through channels such as:

  • Search engines
  • Websites
  • Social media
  • Email
  • Mobile apps

Unlike traditional marketing, digital marketing provides businesses with an array of data which allows them to see what has worked well and what isn't performing.

Social Media & SEO

What works well for one business or sector won’t work for another. It’s all about finding the right strategy for your business.

Most people rely on social media to discover, research and educate themselves about a company. Make sure your social media profiles reflect your brand and promote your product or service.

If you need help in this area, consider a professional social media management service to ensure you're really making the most of the opportunities.

If you don't want to pay for traffic, you'll need to rely on search engines. Search engine optimisation is the process of maximising the reach of your website through high quality content and the correct technical set up.

SEO can be incredibly efficient if you know what you're doing. In fact, 71% of searches resulted in a page one Google organic click.

The Benefits of Digital Marketing

Lower cost

A properly planned and effectively targeted campaign can reach the right customers at a much lower cost than traditional marketing methods. This is especially true if you use content marketing.

Trackable, measurable results

Measuring your online marketing with web analytics and other online tools makes it easier to establish how effective your campaign has been. This allows you to tweak and optimise future campaigns to make sure you're getting value from evey penny.

Global reach

A website allows you to find new markets and trade globally for only a small investment. Check your analytics - you may be surprised to see how diverse your customer base is!


If your customer database is linked to your website, whenever someone visits the site, you can greet them with targeted offers. Personalisation is a key feature of modern marketing.


Getting involved with social media builds customer loyalty. You can create a reputation for being easy to engage with. Any time someone mentions you, join the conversation - even if it's just to thank them for a nice review.

Improved conversion rates

If you have a website, your customers are only ever a few clicks away from completing a purchase. Other media require people to get up and make a phone call, or go to a shop. The online world can be seamless and immediate.

if you'd like to discuss how we use digital marketing to build brands and drive sales, please get in touch.

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