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Earlier in 2021, the Search Console’s Page Experience Report was launched in order to offer site owners and publishers a convenient way of gaining a rapid understanding of how their website is faring against page experience signals.
More recently, a newer version of the Page Experience Report was launched which aims to simplify the report by taking away the Ad Experience and Safe Browsing widgets while also fixing the way in which missing data is handled. The rollout of this new page experience update began in June 2021 and was completed at the end of August.
Over the years, Google has begun to put increasing emphasis on users’ experiences as a key ranking signal. Therefore, it isn’t too surprising that it launched the Page Experience Report in the Google Search Console. So, what should you know about the new report and how will it affect your site’s search engine ranking?
The Page Experience Report is separated into dive different factors which indicate a good user experience on a page based on the usage of a mobile device. These factors are:
The first four provide information about which actions to take, but there is no available status on the Page Experience report for Ad Experience – it’s important to note, though, that it’s taken into account when creating search results.
The report displays a chart showing which URLs are deemed to be “good” by Google, passing the appropriate criteria for good user experiences. It will show also which sections negatively impact the number of URLs that rank as “good”. This lets you know which areas are problematic so that you can copy the affected URL into PageSpeed Insights to get a clear explanation of the improvements which must be made.
There are two key changes which have been made in Google’s new Page Experience Report version. These involve the removal of Safe Browsing and Ad Experience.
Google’s Safe Browsing systems have been designed to ensure users stay safe when going online. Unfortunately, sites can sometimes become the victim of 3rd party hijacking, and this causes a Safe Browsing warning to appear. These issues can’t always be controlled by site owners, and this means that Google have now decided to clarify that Safe Browsing won’t be a ranking signal. Therefore, it won’t be featured in the new version of Page Experience Report. If Safe Browsing flags do surface they will appear outside the Page Experience report in the Search Console itself.
The Ad Experience widget has also been removed in order to avoid identical information surfacing on two separate areas of the Search Console. It will still be possible to use the Ad Experience report as a tool that stands alone and that allows you to review your site’s status and identify any ad experiences which are in violation of the Better Ads Standards.
It’s important to note that Ad Experience reports were never actually used as one of the page experience factors, and therefore, the new change will have no effect on the page experience status of your website.
As well as both of the updates that were mentioned above, more improvements have also been rolled out in the way that the Page Experience report handles data that is missing. These improvements include:
Google has made these improvements in the hope that users will find it simpler to put the Page Experience report to good use and, therefore, build their websites to have an even better page experience for their visitors.
Which Current Page Experience Signals Must Also Be Remembered?
Although there has been a recent update to the Page Experience report, it’s important not to forget all of the existing signals which are key to user experience. These include:
There are a number of Core Web Vitals which should also be borne in mind. These include:
All three of these metrics determine the loading and interactivity speed of a website as well as its visual stability. When these indicators are prioritised, users can enjoy the best experience.
It’s essential for developers and site owners to harness the power of tools to measure then diagnose these Core Web Vitals including PageSpeed Insights, Search Console and Web Vitals Extension among others. This will ensure that pages are optimised to their best advantage and that their users can enjoy the best possible user experience.