Can Site Audit Help My Website To Rank?

Gary Green
Gary Green
August 17, 2022

On-page SEO performance is a vital aspect of your website’s success, so if yours is failing to rank with the search engines you need to determine what’s going on, where the problems lie and how they can be rectified.

If your website doesn’t rank at or near the top of the search engine results, it won’t receive enough traffic. This, in turn, will lead to fewer conversions and reduced revenue – hardly an ideal situation. Finding ways to ensure that your website reaches as close to the top of the SERPs as possible is, therefore, essential, and finding a tool that can conveniently assist you with this couldn’t be more important.

This is where Site Audit comes in. This tool is the ideal solution when it comes to finding out what’s preventing your site from ranking as it should. By analysing your site, it can help pinpoint where the issues lie in your website’s SEO and give you helpful suggestions about how those problems can be rectified, enabling you to give your site the boost it needs to reach the number 1 ranking slot.

What Does Site Audit Do?

Essentially, the purpose of Site Audit is to give you an exhaustive analysis of your website. It crawls every page on your site before providing you with an overall score for your website’s SEO health. It also allows you to visualise all your key data in a chart format while flagging any potential SEO problems and providing you with recommendations about how you could go about fixing those issues.

Even if your website is huge, Site Audit won’t find it a problem. You can crawl it rapidly by first verifying you domain then tuning your speed settings. You could even skip crawling any unrelated sections completely as you can set your own parameters to include or exclude certain sections of your website.

Which Issues Can Site Audit Identify?

Site Audit can check any website for more than a hundred pre-defined SEO problems, thus assisting you to pinpoint where your issues lie. It automatically groups the problems that it finds by type, pulling printable reports that are all fully visualised with coloured charts to make it even easier to spot errors and potential issues.

Site Audit allows you to check for any issues relating to:

  • Missing or duplicate HTML tags, or title tags, H1 tags and meta descriptions that aren’t of the optimal length.
  • Performance due to too-large HTML or CSS or slow pages.
  • Missing or incomplete Twitter cards and Open Graph tags.
  • Poor content quality such as unconsolidated duplicate pages or low word counts.
  • All Hreflang localisation issues.
  • Incoming links, for example detecting any orphan pages or problems with no follow links.
  • Resource problems like image, CSS or JavaScript issues
  • Outgoing links, for example detecting broken pages or redirect links.
  • External pages.

With such diverse functionality, it isn’t surprising that Site Audit is a valuable tool that can prove to be vital for developers who have discovered that their site isn’t performing in the way that it should. Once these issues have been identified, it’s then possible to go about implementing changes and rectifications so that onsite SEO can be improved and Google can rank the site more highly.

Exploring Data In Different Ways

One of the great advantages that Site Audit offers is the ability to explore data in a wide range of ways. Skilled SEO specialists who wish to go a little deeper than just pre-defined issues can use Data Explorer to gain complete control over more than a hundred different data points on every page. The crawler’s data can then be used to make anything since custom filters can be created based on several parameters and custom issues can be added.

As long as Site Audit knows what you need to see, Data Explorer can do it all. It can display data about specific properties for specified pages, or it can screen a property out completely on each crawled page. This means that Data Explorer makes it easy to see every single detail of your specific URLs, including outgoing and incoming links, pagination, hreflang, resources and duplicates. With this kind of power available to you, you can easily obtain the in-depth analysis that you need to hone and improve your onsite SEO to the highest possible level.

Tracking Progress Easily

Site Audit has been based entirely in the cloud which makes it easier than ever to track progress. There is no need to install any software and the data is completely mobile – you can log in at any time to gain access, from any location and from any device. Even better, there are no processing costs to consider and each crawl is automatically saved, with automatic updating of software with no need for any manual intervention.

Site Audit can even run automatic project crawls on a monthly, weekly or daily basis once they have been scheduled, and each crawl will be automatically saved. To see your progress updates between crawls, a simple toggle can be used, and data can be exported with just one click.

Executing JavaScript During A Crawl

Site Audit also is capable of rendering JavaScript-generated content on all web pages. This allows Site Audit analyse links and pages that are dependent on JavaScript to produce an incredibly accurate audit. If your site uses a JavaScript framework like React or Angular, this is particularly valuable.

Crawling Mobile Websites

Google has implemented a rollout of mobile-first indexing over the past few years, and staying on top of it can prove to be a challenge for developers. Site Audit allows you to crawl your website’s mobile version by choosing one of the mobile user agents that have been pre-configured. This ensures that you can not only guarantee maximum responsiveness for mobile users who are accessing your web pages, but you can also give yourself the best possible chance of ranking highly due to Google’s mobile-first algorithms.

With so many advantages, Site Audit is a great choice if your site isn’t performing in the way you need it to.

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