There’s no question that successful SEO work depends largely on the keywords that you’re looking to...
SEO’s foundation is keywords. If nobody’s looking for the things that you write about, there’s no way to generate traffic from the Google search engine, whatever you do.
Therefore, using the right keywords is vital, and using a free keyword generator is the best way to do this. Here, we give you a beginner’s guide to utilizing this handy tool to improve your website’s success.
Researching and generating keywords is perhaps the most crucial step in any paid or organic search marketing campaign. In order to drive up traffic to a website and convert those visitors into paying customers, it’s important to find and use the best keywords to suit the needs of your website.
Without the right keywords, you won’t be able to attract the right visitors to your website, and attracting visitors who are looking for the products and services that you sell is the only way to ensure profitability and success. Using a free keyword generator is the best way to facilitate this as it can give you a large number of relevant results for suitable keywords without you having to pay a lot of money.
So, how do you get started with using a free keyword generator?
The first step is to research the best keywords for your site. You need to know the language that your target audience will use when they search for your content, services, and products. You then need to analyze, compare and prioritize the best opportunities for keywords for your site. This will give you a starting point to use as a basis so that you can get going with the rest of the keyword generation process.
You cannot use a keyword generator unless you already have some ideas to start from. So start by brainstorming the seed keywords for your niche and identify your rival companies. All keyword research tools require seed keywords which are then used to create lists of keyword suggestions. Checking the keywords that your brand’s competitors are ranking for is a good way to get started with this process.
Although your competitors can give you some excellent ideas for keywords, there’ll be a lot of keywords that aren’t being targeted by those competitors, and those can be found by utilizing a keyword research tool. By entering the seed keywords into the tool, you can come up with an enormous list of suggestions, many of which you would never have considered before.
Once you have a lot of keyword ideas you need to analyze them by using SEO metrics so you can narrow them down and determine which ones to add to the content calendar. The metrics you can use are search volume, clicks, traffic potential, and keyword difficulty as well as CPC (Cost Per Click).
For each keyword you have on your shortlist, you next need to make a page that contains appropriate content that addresses it. This is a vital step in the process. First, identify the parent topic then identify the search intent so that you can then come up with the correct type, format, and angle for the content that you create,
The next step is to prioritize your keywords. As you search for them and analyze their metrics before grouping them, you need to ask what the estimated traffic potential of the keyword is, how tough the competition for that keyword is, and whether or not you have already produced content about it. You should also ask whether or not you’re already ranking for that keyword and whether the traffic will be likely to convert into sales or just bring greater brand awareness.
There are a number of keyword research tools that you can employ to ensure that you’ve created relevant and informative content that will help to promote your brand and boost your sales and revenue. These include a number of free options including:
Free keyword generator tools aren’t the only option out there online. There are also paid tools that you could decide to invest in if you wish. Tools that require subscriptions or payments to gain access will do all of the things that free tools can do. However, they may also offer other functions such as:
Paid tools can also offer extra insights into pay-per-click search engine marketing.
Whether or not it’s worth investing in a paid keyword generator tool will depend very much on your requirements and your budget. For many businesses, free tools will suffice and will offer sufficient potential to research suitable keywords in order to improve SEO and drive up traffic to their website. If you make the best use of a free keyword generator tool, you’ll give yourself the best chance of ensuring a successful website that attracts the right visitors who are interested in what you have to offer.
At Key Business Marketing, we offer a range of services, including content creation, SEO, PPC, and social media management. Get in touch with us today to discuss your marketing needs and unlock your business' potential.