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The internet has given us all the ability to reach a larger number of potential customers than ever before, but in doing so, it has also provided the same opportunity for all our competition, making it harder than ever to be heard. Many businesses are trialling a wide range of strategies to reach their target market, and influencer marketing is one of the most popular options.
Influencers not only share positive messages about products but they provide businesses with direct access to their target audience. However, to get the best results from your new influencer marketing campaign, it is essential that you find the right influencer.
Failing to secure the right influencer will mean poor results for you and your company and marketing expenses that produce no results. Take a look at some of the best tools available to you right now so that you can reach the right people and get the best results.
If you are happy to invest in a tool that will bring you results, then Traackr is a great choice. Not only does it offer you a simple way to discover the best influencer for your needs, but it also gives you detailed insights and data that will help you understand how well your campaign is working. Plus, if you are on a budget, the budget optimiser tool on the service will ensure you get the best value for money for every campaign.
Many people think that LinkedIn is just a business social media site, and whilst this may be true in the simplest of terms, it is also a great place to discover the right people to help you get the influencer outcomes you need. You will be able to search for the people that work behind the brand and then use your common connections to get introduced and nab the perfect influencer for your needs!
When you want to analyse hashtags and get accurate data that you can turn into influencer reports, then Hootsuite is an ideal choice. Not only is it super simple to use, but you can create your own reporting parameters to get the information you need from all social media sites.
If you want to get access to a comprehensive tool that will allow you to search Twitter bios, analyse, track and sort followers as well as compare users, then Followerwonk is the tool you need. This analytics tool is not just perfect for exploring the Twitter-verse, but it also provides you with the tools you need to grow your social media following and find the right influencers for your needs.
If you have a specific influencer need or you want to know whether the influencer you have found is going to be responsive to you, then Buzzsumo is a great tool to use. You can research their competitors, find out how much they share and learn more about their retweet and reply ratios to get a genuine idea of how often they engage with their audience so that you can decide if they will provide you with the service that you are looking for before you contact them.
If you are keen to find a tool that offers tracking in real-time, then Keyhole may offer the solution you need. It gives you the ability to track any key pattern in influencers posting history so that you can find the best people for your specific product. However, it will not provide you with specific information on influencers, so this tool is only worthwhile when used in conjunction with other tools.
Finding the right influencer is one step, but creating content that reaches the right people at the right time is a totally different ball game. Luckily, CoSchedule is the perfect solution to this problem and offers you the ability to collaborate with pre-selected users when creating the best content and content plans. Not only does it give you a clean workspace for each person, but there are several tools that will help you work out the best times and dates to share what you want to say.
If you want to offer a personalised landing page that is sure to impress your clients that have been swayed by influencers, then Fintenza can help you to do that. This tool will take note of everyone that visits your website from a specific influencer link or page and give them a personalised welcome that is in line with the influencer they have trusted.
Not only will this help you to keep them on your site longer, but it will also provide a stronger link between you and your influencer so that your potential clients trust you more.
When you are in need of a tool that can help you with outreach needs, then Pitchbox is well worth considering! Not only does it help you with prospecting, but it will also provide you with the support you need to stay in touch with the people you want to work with. From reminding you to send an email to provide you with a reminder when it is time to follow up, this tool offers it all and will help you give the most professional image possible.
When you are starting out with influencer marketing, you will need to appear like you know what you are talking about in order to engage well with the people you need. MyBlogU not only gives you access to the experts and advice you need to do it effectively, but it also offers you the ability to get a number of quotations and soundbites to use on your site and in your influencer connections!
At Key Business Marketing, we offer a range of services, including content creation, SEO, PPC, and social media management. Get in touch with us today to discuss your marketing needs and unlock your business' potential.